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Maybe you didn’t even pay attention to the fact that stickers are quite popular as some kind of a “promo” and don’t be too skeptical while I’m going to prove to you that this is true. Everyone knows a famous brand of electronic gadgets, Apple. Old sport Steve is not only a great technician but a brilliant marketologist as well.
If you’ve bought an Apple gadget before you know what I’m talking about- two bitten apple stickers, why would such a famous company spend their time and additional money for logo sticker printing? The answer is pretty obvious – it’s their additional way to advertise the product and the company. Why did Apple become that popular in a few years? Not only because of the good quality of their product but also because of the way how it looks, because of the elegantly of the logo that is placed on these two stickers we get with each gadget. And we are the ones who give the additional advertisement for the brand FOR FREE!
Sometimes kids play with stickers and stick the logo somewhere on their belongings, take these to school and we get the additional visual perception of the Apple logo. We’ve seen it everywhere that’s why it became something that we like. It’s the part of psychology we like beautiful simple things that are easy to remember just like this logo and the more we simply see it the more we like it.
Stickers are surprisingly good as an advertisement item. Everybody used to collect these when we were children and we have to confess that subconsciously this still triggers our mind pretty hard. The convenience of it is that you can make it any type or form from a standard sheet-sized sticker to several-inch star-shaped stickers. That is much more creativity than some banner or poster. The other “bright side” of a sticker as a marketing tool is that these can fit anywhere. That’s why the message that you’re going to transmit will reach anybody and anywhere and it’ll last longer if the sticker materials are quite of good quality.
So before you run to create a perfect promo sticker to your local sticker printing website or store let us tell you about small tricks how you can use them as the advertisement effectively?
1. Try to make it minimalistic and stick to small everyday-used personal items
If you wanna use it everywhere and fit it anywhere beautifully and seen you have to stick to the minimalism as long as minimalistic Items always look harmonically on small objects. You can place these on cups of coffee in your working space, on phone cases, on doors and windows of your company, etc. Travel with stickers! You never know when and where your sticker gets the attention. You can put them on your traveling bags as well. In the airports, a lot of us are bored with waiting for our flight and we start staring at some small details all around. The logo sticker or the one with the website address could get someone’s attention and you’ll catch a new visitor to your website.
2. Give it to children!
Of course, I’m not talking right now about giving these to children on the streets, but you can give these to children or cousins of yours or your colleagues. Kids are extremely creative that’s why be sure that they’ll place it well.
3. Use it with presents.
Gifting some present especially the one that represents the production of your company place sticker logo on wrapping or inside the gift (just like Apple does it)
4. Give it to random people on the street.
You can hire a person for this, or you can do this by yourself as well. Even 10 stickers a day will give you at least 300 people in a month who’ll see your logo, slogan, or website address. A lot of people are working in shared co-working spaces, cafes, and similar these days. Imagine if they have your sticker stuck on the back of their laptop, how many people this will reach.
5. A bit of car tuning!
Traffic in big cities is crazy. We see hundreds of cars every day in parking lots and traffic jams. Just a bit of magic from sticker printing services and voila you have a perfect bumper sticker to slap on your car or distribute to your friends, relatives, colleagues, or even sell or just give for free to your customers.
6. Sell these as a single product
If the sticker is done tastefully, why not sell it? When people spend money on something they’re more interested in keeping and, in our case, sticking it anywhere on their items. It could be even more effective than just giving it away for free.
7. Be creative! Barter!
Don’t be shy to ask for some barters. You could offer a bit of your production for free or a discount for some cafe, bar, shop, and pub owners to place the stickers all over, on the walls, tables, coffee cups, etc.
8. Stand out of the crowd.
As for the closeup, stickers are just perfect low-cost advertisements for your company. Everything you need is a bit of creativity, staying calm and enthusiastic. Do not stick to the rules, large sticker printing is also acceptable for some purposes. You can use it for your personal or the car of your company.
Place it right on the door to your office. Sell it as posters. That could be used not only by teenagers in their rooms but also as a decoration in your workspace.